Case Study: Ministry of Supply boosts lapsed customer engagement and conversions with LTV.ai

How Ministry of Supply enhanced lapsed customer engagement & conversions with conversational AI

Ministry of Supply, a direct-to-consumer apparel brand, faced difficulties re-engaging its lapsed customers through impersonal, batch-and-blast email communications. Their challenge was to scale personalized outreach and effectively manage thousands of individual customer conversations to nurture relationships beyond just offering discounts. To address this, they partnered with the vendor LTV.ai.

LTV.ai implemented a conversational AI solution to send personalized SMS and email outreach from an AI Brand Ambassador. This approach successfully reactivated lapsed customers by providing tailored recommendations and welcoming their feedback. The results were significant, including a 63.36% average open rate and generating $0.91 in revenue per unique lapsed customer. LTV.ai drove 11.59% of the brand's total revenue and delivered a 20x return on investment, substantially increasing customer lifetime value and engagement.

Ministry of Supply

Aman

Co-Founder