Case Study: Vlan boosts reader engagement and modernizes its newspaper experience with LTU's connected newspaper solution

Vlan - Customer Case Study

Vlan, a leader in free regional press, wanted to add digital tools to its newspapers to improve the reading experience and adapt to mobile trends. The company needed a way to bridge print and digital through connected newspapers, simplify book management, optimize the reading path, and engage new audiences while modernizing its business model. LTU provided the visual recognition technology used in the project.

LTU developed a white-label mobile app for iOS and Android that integrated visual recognition on article pages and advertising spaces, enabling multimedia enrichment such as videos, audio, older articles, cultural links, and other digital content. The solution also collected behavioral data to help optimize the reading journey. Results included more than 50K flashes, over 100K images, and 1,000 requests, along with better visibility into reader behavior, increased traffic, stronger loyalty, and a more engaging newspaper experience.

Vlan