Case Study: LTU Team achieves viral engagement for FlashInvaders with LTU visual recognition SDK

LTU Team powers FlashInvaders to 85K players and 2M annual flashes with LTU

The customer, the LTU Team, faced the challenge of creating a mobile game to allow passers-by to interact with the street art mosaics of the artist Invader. Their objectives were to enrich the artistic work with a viral experience, perpetuate the popularity of the mosaics, and federate a large community. The vendor, LTU, implemented its visual recognition technology to meet this need.

LTU's solution combined its visual recognition algorithm with user geolocation to power the FlashInvaders app, which was also delivered via an SDK for iOS and Android. The results were highly successful, federating a large and active community with over 85,000 players. The app sees over 2 million annual flashes, averaging one flash every ten seconds, which perpetuates the popularity of the artist's work.

LTU Team