Case Study: Kantar Media improves online brand visibility with LTU Visual Search

Kantar Media - Customer Case Study

Kantar Media, a London-based global leader in data, research, and consulting, needed a faster way to gather online information and measure brand visibility for its clients. To meet this challenge, LTU provided its Visual Search technology to help identify the presence of products across targeted websites and support visibility and reputation reporting.

LTU implemented its Visual Search brick in Kantar Media’s environment alongside crawling tools, delivered in license mode for local integration and full data confidentiality. The on-premise solution analyzed more than 1 million images across 30+ brands, improving efficiency and giving Kantar Media better visibility into clients’ online reputation and performance.

Kantar Media