Case Study: NFL Draft achieves highest-ever ratings and virtual fan activation with LTN Global's Live Video Cloud

NFL Draft 2020 leveraged Live Video Cloud to acquire, aggregate, and manage nearly 500 live fan feeds and achieve their highest-ever ratings

The NFL Draft needed to pivot its 2020 live event to a fully virtual experience and asked LTN Global to help. Facing the challenge of capturing and managing hundreds of live fan feeds, making contributors feel part of the show, and enabling direct interaction with the Commissioner, the NFL used LTN Global’s LTN Live Video Cloud to support large-scale, low-latency fan participation.

LTN Global’s Live Video Cloud ingested nearly 500 WebRTC fan feeds, which were organized via production tools (including Quince Image’s graphical API) into branded team mosaics and a mixed multiview output that displayed 15 fan feeds at a time for the Commissioner to engage with via talk-back. The solution delivered seamless integration into the broadcast and helped produce the highest-rated NFL Draft ever — the most-watched sporting event since the pandemic shutdown — while achieving the NFL’s goal of large-scale virtual fan activation.

NFL Draft