Case Study: NFL achieves record-breaking Draft ratings with LTN Global

NFL achieves highest-rated Draft ever with LTN Global and nearly 500 fan feeds

The National Football League (NFL) faced the challenge of pivoting its highly anticipated NFL Draft to a virtual format during the 2020 COVID-19 lockdown. They needed to acquire, manage, and integrate nearly 500 live fan feeds to create an engaging audience experience that simulated the in-person event. To achieve this, the NFL partnered with vendor LTN Global and utilized their LTN Live Video Cloud platform.

LTN Global implemented a revolutionary production workflow using Live Video Cloud. The solution enabled the NFL to ingest fan feeds via WebRTC, manage the content, and allow the Commissioner to directly interact with participants. This resulted in a highly successful virtual event, which became the highest-rated NFL Draft of all time and the most-watched sporting event since the pandemic began.

NFL (National Football League)