Case Study: Circle Media achieves rapid 60‑station launch and 46.6M monthly reach with LTN Global's Wave

How LTN Wave helped Circle Media pack the house

Circle Media launched a new digital television network to connect country music and lifestyle audiences worldwide and needed a fully managed, value-generating transmission solution to distribute its 24/7 channel and multicast live music from venues like Nashville’s Ryman Auditorium and the Grand Ole Opry. With satellite deemed too costly and inflexible, Circle Media selected LTN Global and its LTN Wave service to provide an agile, growth-oriented transport and operations solution.

LTN Global’s LTN Wave delivered high-availability IP distribution, TOC support, HD-quality video transport, contribution connectivity, and real-time rerouting and monitoring, with preconfigured equipment tailored to Circle’s needs. The solution went live across 60+ TV stations in the first 60 days, helping Circle reach a monthly digital audience of 46.6 million, preserve the Grand Ole Opry’s 4,900+ consecutive broadcast streak while attracting a younger demographic (53% aged 18–34), drive 43% awareness within four months (83% of whom tuned in), grow Facebook All-Access from 10,000 to 134,000 followers, and convert 52% of first-time Opry viewers into intending visitors.

Circle Media