Case Study: Dutch Multinational Company achieves AR-driven CX transformation and zero licensing cost with LTIMindtree

Reimagining CX for a Dutch Multinational Company with AR/ML Visualizer and Expert Apps that aid Creativity

Dutch Multinational Company, a worldwide paint and performance coatings manufacturer, needed to replace an existing vendor product to avoid IP/licensing dependence and deliver faster, more scalable color experiences across 65 markets for 16 brands and both B2C and expert users. The company also wanted AR and ML capabilities to apply color accurately in the camera viewfinder, and it turned to LTIMindtree for custom development.

LTIMindtree implemented native Android and iOS apps with machine learning and augmented reality, supported by data-driven design and DevOps for multi-country deployment, plus ongoing enhancement and support. The solution enabled 130+ app variants across 65 countries, reached 5 million user downloads, and eliminated licensing costs, delivering a 0$ licensing cost outcome.