Case Study: Red Wing Shoe Company streamlines B2B sales and cuts account creation time with LTIMindtree's Salesforce solution

Red Wing Shoe Company Transforms Their B2B Strategy

Red Wing Shoe Company's Industrial Division faced challenges with its manual B2B processes, which relied on paper-based pricing plans and voucher approvals handled by its dealer network. This outdated strategy resulted in thousands of custom price lists and invoices, costing the company significant time and money. To increase productivity, Red Wing Shoe Company partnered with vendor LTIMindtree to improve its business architecture.

LTIMindtree leveraged Salesforce Community Cloud and Sales Cloud to build the secure Red Wing for Business portal. This solution automated manual processes, provided a centralized system of record, and offered a custom UI that drove user adoption. The results were substantial, saving thousands of dollars and employee hours. The company now gains a 360-degree customer view, has cut account creation from 30 days to same-day, and halved the steps needed to service a customer.

Red Wing Shoe Company