Case Study: Purina doubles engagement with LTIMindtree’s cross-cloud Salesforce solution

Purina Doubles Engagement With Award-Winning Cross-Cloud Solution

Purina, a pet care company, faced a challenge where its marketing team had no visibility into the customer insights collected by its sales team in Salesforce Sales Cloud. This disconnect caused its marketing and sales activities to be completely siloed, preventing the company from optimizing a 360-degree view of its customers.

The vendor LTIMindtree implemented a cross-cloud solution that connected Salesforce Sales Cloud to both Marketing Cloud and Pardot. This integration allowed Purina to build robust customer profiles, leading to more personalized marketing and more effective sales work. The results were significant, including an email open rate increase from 13% to 28% and a doubling of the click-through rate, helping to align sales and marketing goals.

Purina

Brandon Leander

Director of Digital Technology & Analytics