Case Study: World’s Largest Steel Wire Producer achieves enhanced omnichannel customer engagement with LTIMindtree

Digital Customer Engagement Platform for the World’s Largest Producer of Steel Wire Products and Solutions

World’s Largest Steel Wire Producer, a Belgium-based global company operating in 45 countries, needed to modernize its limited B2B-only systems and build a stronger digital presence. The company wanted a customer-centric Direct-to-Consumer (D2C) experience that could track inventory and orders, improve omnichannel engagement, and provide harmonized, transparent data across business units, so it partnered with LTIMindtree and its digital commerce services.

LTIMindtree implemented a unified digital customer engagement platform using Adobe Experience Manager, Adobe Commerce in headless mode, Adobe Managed Services on Azure Cloud, Marketo, and Adobe Analytics. The solution delivered personalization, guided selling, responsive design, inventory visibility, order tracking, and end-to-end lead automation, resulting in improved user experience, self-service for business customers, better compliance, seamless ERP-commerce synchronization, and a faster, easier-to-maintain platform rollout.