Case Study: American Multinational Consumer Goods Corporation achieves faster, cost-effective D2C growth with LTIMindtree

Creating and Managing a Direct-to-Consumer Platform for a Global CPG Client

The American Multinational Consumer Goods Corporation, a global CPG company, wanted a cost-effective way to reduce IT spend and launch a direct-to-consumer platform across multiple geographies without owning infrastructure. It also needed a faster go-to-market approach to improve revenue, margins, customer experience, and brand reputation, and chose LTIMindtree for support using BigCommerce SaaS.

LTIMindtree migrated the client to a BigCommerce SaaS-based D2C platform, eliminating infrastructure and maintenance costs while standardizing the experience across brands. The solution delivered a 99.5% uptime, cut GTM time by 45%, rolled out 45+ sites across countries, increased sales and margins, and ensured 100% compliance with legal, privacy, and security requirements.