Case Study: Multinational Household Appliances Company achieves accelerated digitalization and stronger market expansion with LTIMindtree

Accelerated Digitalization for a Leading Global Household Appliances Brand

The Multinational Household Appliances Company, a British and Singapore-based global brand operating in 65+ countries, wanted to expand into emerging markets, better understand local consumer behavior, strengthen brand presence, and reduce costly channel conflict and commerce platform expenses. LTIMindtree was brought in to help modernize its commerce approach and support this growth strategy.

LTIMindtree implemented a design-led digital commerce solution built on Adobe Commerce, launching dedicated D2C channels across 22 emerging markets and consolidating distributor and D2C operations onto a single cloud platform. The new setup improved usability, lowered maintenance costs, enabled data collection on customer preferences and purchase patterns, and supported hybrid fulfillment through local partners. As a result, the company gained better market insights, improved customer engagement and brand loyalty, and deployed a scalable platform able to handle future growth.