Case Study: Ellie Mental Health achieves 47% higher Google Search conversion rates with LSM's full-funnel digital advertising strategy

Ellie Mental Health boosts conversions 47% with LSM

Ellie Mental Health faced the challenge of generating awareness and converting leads as its franchisees expanded into new, unfamiliar markets in 2024. To accelerate visibility and appointment bookings, they partnered with vendor LSM for a full-funnel digital advertising solution.

LSM implemented a comprehensive strategy using Programmatic advertising for top-of-funnel awareness and a re-engagement strategy to retarget users through Search campaigns. This approach resulted in a measurable drop in cost per acquisition, a 47.45% increase in Google Search conversion rates, and faster campaign ramp-up times in new markets for Ellie Mental Health.

Ellie Mental Health