Case Study: City of Las Vegas improves user experience and traffic with LSM website redesign

City of Las Vegas boosts organic search traffic 60% with LSM

The City of Las Vegas sought a strategic partner, LSM, to address the challenge of redesigning its public-facing website. The site needed to serve as a central communication hub for a wide range of users, including residents, tourists, and business owners. The primary challenge was organizing and presenting content so each user type could quickly find what they needed while keeping the overall site simple and easy for everyone to navigate.

LSM performed an in-depth analysis of each user type and their needs to craft a series of unique page layouts optimized for different content. This solution provided a seamless experience for all users and made it easy for the client to update content. The project was a huge success, resulting in a 34% decrease in bounce rate, an 80% increase in overall site sessions, and a 60% increase in organic search traffic.

City of Las Vegas