Case Study: Ring achieves top 5 home security keyword rankings with LSEO

Ring reaches top 5 home security rankings in 5 months with LSEO

Ring, a home security company known for its doorbell cameras, faced the challenge of entering the highly competitive home security systems market. While they had some early traction, their keywords were stuck on the second and third pages of search results, making them invisible to most searchers. They partnered with LSEO to execute a targeted off-site SEO strategy to build authority and push these terms onto page one.

LSEO implemented an aggressive link building campaign, acquiring approximately 25 high-quality backlinks per month directly to Ring's target pages. This strategy resulted in explosive ranking growth within just five months, with every single targeted keyword seeing significant improvement. Their flagship term moved from position 14 to 4, and multiple terms reached the coveted top five positions, enabling substantial long-term organic traffic growth.

Ring