Case Study: PAK Pediatrics boosts patient leads and organic visibility with LSEO

PAK Pediatrics boosts patient leads 77.8% below CPA target with LSEO

PAK Pediatrics, a pediatric care provider in Northeastern Pennsylvania, faced declining organic search visibility and inefficient patient acquisition. Their traditional advertising was generating low patient leads at high costs. They partnered with LSEO to improve their SEO and launch paid acquisition campaigns with an aggressive cost per acquisition (CPA) target.

LSEO implemented a holistic strategy targeting both long-term organic authority and high-efficiency paid acquisition. For SEO, they created expert content to build topical authority. For paid ads, they launched and managed Google Ads and Meta Ads campaigns. This approach generated nearly 1,500 digital patient leads. Google Ads alone acquired 1,286 leads at an average CPA of $11.10, surpassing the $50 target by 77.8%. LSEO also increased the client's organic traffic and keyword rankings significantly, establishing them as a regional authority.

PAK Pediatrics