Case Study: Ice Barrel boosts organic traffic and conversions with LSEO

Ice Barrel boosts organic users 413% with LSEO

Ice Barrel, a company specializing at-home cold therapy products, faced the challenge of building its online presence from the ground up to reach its target audience. The company engaged LSEO for help with its organic SEO and to scale its PPC campaigns on Google and Facebook effectively without sacrificing return on ad spend, especially following the iOS 14 update.

LSEO implemented a comprehensive strategy that included an extensive SEO overhaul with keyword mapping, content optimization, and link building. For PPC, they consolidated campaigns, targeted larger audiences with precise creative, and analyzed multiple data points for better decision-making. As a result, LSEO delivered an 86% increase in conversions, a 413% increase in organic users, and helped Ice Barrel rank for over 4,000 keywords with more than 500 first-page positions on Google.

Ice Barrel