Case Study: Geisinger Commonwealth School of Medicine achieves 23 enrollments and 3,135% ROAS with LSEO

Geisinger Commonwealth School of Medicine drives 23 enrollments and $1.03M in tuition revenue with LSEO

Geisinger Commonwealth School of Medicine, a higher educational institution, faced the challenge of launching a new Master's program at a new campus with a tight deadline, a modest budget, and restricted access to key audience data. With no existing digital marketing infrastructure, they partnered with LSEO to build awareness and drive enrollments using SEO and PPC services.

LSEO implemented a comprehensive, multi-channel digital strategy that combined targeted paid ads with organic efforts to guide prospects through the enrollment funnel. The campaign delivered 23 enrollments against a goal of 12, generating over $1 million in tuition revenue. This resulted in a remarkable 3,135% return on ad spend for LSEO's client, leading to a long-term partnership.

Geisinger Commonwealth School of Medicine