Case Study: ESPN achieves Top 5 Premier League rankings with LSEO

ESPN reaches Top 5 Google rankings in 90 days with LSEO

ESPN, a major global sports media brand, faced a challenge where they were being outranked by smaller competitors for high-value Premier League keywords on their UK site, despite having strong content and technical SEO. To boost their off-site authority, they engaged the vendor LSEO for a targeted link-building campaign.

LSEO implemented a tactical strategy focused on acquiring high-quality backlinks directly to ESPN's most important Premier League content pages. The results were significant, with 100% of tracked keywords improving. LSEO's work helped four of six keywords achieve a top 5 Google ranking, including moving "Premier League results" from position 14 to 5, which led to massive traffic growth for ESPN.co.uk.

ESPN