Case Study: ESPN achieves Top 5 rankings for Premier League keywords with LSEO link building

ESPN moves 5 of 6 Premier League keywords into Google's Top 5 with LSEO in 90 days

ESPN, a major sports media brand, faced the challenge of ranking for highly competitive, non-branded "money terms" related to the Premier League, such as "Premier League results" and "Premier League fixtures." Despite having elite content and strong in-house technical SEO, their pages lacked the targeted off-site authority needed to break into Google's top positions for these valuable searches. They engaged LSEO for a specialized enterprise link building service to address this specific gap.

LSEO implemented its Money Term strategy, which involved acquiring high-quality backlinks directly to ESPN's Premier League category pages to build page-level authority. This focused approach resulted in five of six tracked keywords moving into Google's Top 5 within approximately 90 days, with notable gains like "Premier League fixtures" jumping from #18 to #5. The success of this campaign led to an ongoing partnership, with ESPN continuing to engage LSEO for additional projects.

ESPN