Case Study: Serena Whitehaven achieves real-time inventory control and seamless omni-channel luxury service with LS Retail (LS Nav)

Serena Whitehaven - Customer Case Study

Serena Whitehaven is a Spanish luxury brand founded in 2012 that makes custom high-end shoes and bags and sells them through boutiques in Spain and the US plus an e‑commerce site. As the business expanded internationally, the company needed a unified software solution to manage production, stock, purchases and sales across channels, support made‑to‑order customization, and ensure online inventory reflected in‑store sales in real time.

The company implemented LS Nav (LS Retail) in a cloud setup, delivered by partner Ekamat, to centralize operations from production to point‑of‑sale. The result was real‑time visibility into inventory and sales, a single CRM and loyalty program across channels, lower implementation costs and improved ability to monitor finance, production and shipping — a system Serena Whitehaven calls the “beating heart” of the business.

Serena Whitehaven

Ignacio Pancorbo

Managing Director