Case Study: Real Club Celta de Vigo achieves unified operations and boosted retail sales with LS Retail (LS Nav)

Real Club Celta de Vigo - Customer Case Study

Real Club Celta de Vigo is a professional Spanish football club that also runs extensive retail operations—tickets, sports equipment and branded merchandise—through an official store, an online shop and third‑party retailers. After a period of financial restructuring the Club needed to professionalize operations: disparate systems across departments caused duplicated data, slow reporting and inefficient workflows, so they sought a secure, fast-to-deploy ERP with phased module installation.

They selected LS Nav (built on Microsoft Dynamics NAV) and engaged local partner Prodware to implement a unified platform that integrates retail, POS, inventory, finance and supporter data. Centralized, automated processes delivered accurate real‑time information, improved interdepartmental communication and decision‑making, streamlined omnichannel sales (including a stronger online store) and better third‑party distribution—helping the Club increase sales, productivity and operational agility.

Real Club Celta de Vigo