Case Study: Primeau Vélo achieves omni-channel retailing and centralized operations with LS Retail

Primeau Vélo - Customer Case Study

Primeau Vélo, founded in 1928, is one of Quebec’s largest bicycle retailers with an e-commerce store and two physical shops in Brossard and Laval offering bikes, apparel, parts and repair services. The business struggled with disparate systems that created silos—items had to be entered multiple times, customer records and gift cards weren’t centralized, and the company lacked real-time in-store availability, unified pricing and an integrated POS, service and finance workflow tied to Magento.

Primeau Vélo implemented LS Nav integrated with Microsoft Dynamics NAV, deployed by The Createch Group, to consolidate POS, mechanical services, finance, purchasing and Magento connectivity on a single platform. The centralized system now updates products, customers, prices and offers instantly across channels, boosting data accuracy, operational productivity and customer service while enabling real-time online availability and click-and-collect omni-channel shopping.

Primeau Velo

Eric Primeau

President