Case Study: Potomac unifies retail and e-commerce operations with LS Retail

Potomac unifies 16 stores and webshop with LS Retail

Potomac, a luxury Croatian fashion brand known for its Croata neckties and scarves, faced a challenge in managing its extensive customer data and retail operations. They required a unified system with global capabilities and local support to integrate their CRM, provide in-depth customer insights, and support both B2B and B2C e-commerce. To address this, they chose to implement Microsoft Dynamics ERP with LS Retail software to manage the retail components.

The solution from LS Retail provided a single, centralized environment for all of Potomac's data, eliminating the need for complex integrations and enabling easy sharing of information across all company locations. This gave management a clear, accurate view of the business for improved planning. The company also successfully migrated its webshop to Dynamicweb for a more unified global system. Potomac reported that the LS Retail system has sustained them impeccably, providing high-quality reports and excellent support.

Potomac