Case Study: NIVEA achieves stronger omnichannel retail operations with LS Central by LS Retail

NIVEA speeds goods receiving 3x with LS Retail

NIVEA, a German cosmetics and skincare company, faced the challenge of evolving their traditional flagship stores and improving their omni-channel strategy, particularly in response to the Covid-19 pandemic. To address this, they turned to their existing vendor, LS Retail, and upgraded to their unified commerce platform, LS Central, to unlock more functionality for personalized brand experiences.

The solution implemented by LS Retail, specifically LS Central, was run in the cloud with the help of partner TSO-Data. This provided NIVEA with real-time inventory visibility, faster goods receiving, and streamlined processes. The results included a threefold increase in the speed of receiving goods, the elimination of manual tasks to free up staff for customer service, and effective management of omni-channel promotions. LS Retail's technology provided the foundation for NIVEA's sustainable growth.

NIVEA