Case Study: Juventus F.C. achieves unified omni-channel retail operations and real-time insights with LS Retail

Juventus F.C. - Customer Case Study

Juventus F.C. reclaimed full ownership of its brand’s licensing and retail rights and—after a year—built a new retail unit from scratch to sell directly to fans. The club faced a steep learning curve: designing a segmented product catalog for varied customer groups and operating three channels (physical stores and pop-ups, an always-on e-commerce site, and B2B distribution), all while putting in place the right technology and organization to run retail at scale.

Juventus selected LS Nav (native to Dynamics NAV/Microsoft) and, with implementation partner Capgemini, adopted a hybrid “weighted online store” model that delivers real-time transaction data, simple store rollouts, and offline POS capability. A custom BI layer turns LS Nav data into dashboards for better merchandising and operations; staff report faster, more reliable transactions and flexible selling (e.g., jersey customization). The platform supports expansion plans like the J‑Village and gives the club confidence to grow its retail business.

Juventus F.C.

Mauro Zanetti

PMO Manager