Case Study: Húrra Reykjavík achieves real-time web inventory and smarter merchandising with LS Retail's LS Nav

Húrra Reykjavík - Customer Case Study

Húrra Reykjavík is a men’s fashion store in central Reykjavík that opened in September 2014 with a goal to offer the best selection of local and international brands. Before opening, the team searched for a complete retail management system to oversee sales, inventory, purchasing and customer metrics; after evaluating options and consulting local partner AGR Dynamics, they chose LS Nav and completed a smooth implementation in time for launch.

LS Nav gave Húrra Reykjavík detailed sales and merchandising insight by item group and SKU, customer profiling via Icelandic registry linkage for demographics and warranty tracking, and a real-time inventory connection to the web store. These capabilities improved purchasing decisions, customer service and online accuracy—validating the higher upfront cost as the right long-term choice for the business.

Húrra Reykjavík

Jón Davíð Davíðsson

Chief Executive Officer