Case Study: Futbolmania achieves centralized operations and rapid expansion with LS Retail

Futbolmania - Customer Case Study

Futbolmania is Spain’s largest specialist retailer for football equipment, official team kits and fan merchandise, also running events and player appearances. Before implementing new systems, its stores were overly dependent on the head office, limiting sales, promotions and loyalty management, and the company lacked effective store-level sales analytics.

By deploying Microsoft Dynamics NAV and LS Nav (LS Retail) and a reporting tool that links Excel to the business systems, Futbolmania centralized operations, introduced real-time managed loyalty cards (e.g., member discounts and VIP offers) and enabled easy reporting. The changes supported expansion (new Madrid store, Barcelona outlet and online shop), cut data synchronization wait times by 50%, reduced store workload by 40%, improved warehouse efficiency and gave head office full visibility to run promotions and better manage stock and sales.

Futbolmania

Ricard Esteve

Chief Executive Officer