Case Study: Cross Jeans achieves unified omnichannel commerce and streamlined inventory with LS Retail (LS Nav)

Cross Jeans - Customer Case Study

Cross Jeans is a European denim and casualwear brand with over 2,000 stores and 6,000 employees that was held back by fragmented IT: separate B2B and B2C systems produced inconsistent data, prevented loyalty, promotions and gift-card programs, made replenishment and reporting slow, and limited international growth. The company needed a unified, global platform with real-time data, BI, omnichannel support and easy e‑commerce integration.

Cross Jeans implemented LS Nav on Microsoft Dynamics NAV through partner IT.integro, creating a single database across stores and channels. The new solution enabled loyalty programs, flexible promotions, automatic replenishment, reliable online/offline sales, better BI and faster decisions—reducing errors and training time, improving inventory availability and customer service, and supporting further international expansion.

Cross Jeans

Przemysław Madejski

Chief Operating Officer