Case Study: BlueGreen Vacations achieves stronger employee engagement and a refreshed brand purpose with LRN Corporation

Helping Bluegreen Corporation Define Their Mission Statement Purpose, and Values

BlueGreen Vacations, a vacation ownership and resort company, faced a challenge where its existing mission and values no longer reflected its evolved business model and organizational culture after a period of significant change. Partnering with LRN Corporation, they utilized the LRN Leadership Framework and ECA consulting tools to embark on a process to redefine their core purpose and values from the ground up.

LRN provided the framework and guidance for BlueGreen Vacations' leadership to develop a new, concise organizational purpose: "Share Happiness," supported by the core values of care, trust, passion, and humility. This new direction was integrated throughout the company, leading to a successful rebrand and a profound cultural shift. The results were highly positive, including a rise in associate engagement scores to 8.3/10, an Employee Net Promoter Score increase to 44%, and the creation of new programs to embed the "Share Happiness" mentality across the entire organization.

BlueGreen Vacations

Stephen Wilke

Director of Talent Development and Share Happiness Evangelist