Case Study: Terre de Bougies achieves 613% ROI in 3 months with Loyoly

How Terre de Bougies achieved a 613% ROI in 3 months

Terre de Bougies, a French brand selling materials for DIY candles and scented products, sought to better reward its community and structure its organic word-of-mouth. Their challenges included moving beyond a transactional loyalty program, creating a formal acquisition channel from referrals, and collecting user-generated content to showcase product possibilities. They partnered with Loyoly to address these needs.

Loyoly implemented a comprehensive loyalty and referral program integrated with their e-commerce systems. The solution rewarded customers for purchases, social follows, and content creation, including an exclusive experiential reward. This strategy generated over €107,000 in additional sales in just three months, achieving a 613% ROI. Loyoly also helped collect over 1,500 pieces of user-generated content, while driving a 4x higher re-purchase rate and a 5x increase in customer lifetime value.

Terre de Bougies