Case Study: Tajinebanane achieves 117% higher LTV with Loyoly

How Tajinebanane increased its LTV by 117% in 9 months

Tajinebanane, a breastfeeding and family lifestyle clothing brand, sought to move beyond a transactional loyalty program to better recognize and reward its community's overall engagement. The challenges included structuring a referral program, improving the user experience, and finding an easy way to reward actions beyond purchases, such as social interactions and reviews. They partnered with the vendor Loyoly to address these needs.

Loyoly implemented a dynamic loyalty and referral strategy named the Breastfast Club. The solution integrated with the brand's tech stack and rewarded purchases with points, while engagement missions encouraged reviews and social follows. A multi-tier VIP system provided exclusive benefits. This program generated €258,200 in revenue and increased Lifetime Value by 117% within nine months. Loyoly also helped achieve a 176% increase in order volume from members and collected thousands of opt-ins and reviews.

Tajinebanane