Case Study: Si Si La Paillette boosts UGC and community engagement with Loyoly

How Si Si La Paillette leveraged its fanbase to carry out over 5.300 missions in 1 year!

The French plant-based biodegradable glitter brand Si Si La Paillette faced the challenge of collecting user-generated content to enrich its product pages and activate its highly engaged ambassador community. To boost conversion rates and generate authentic marketing materials, the brand needed a structured way to mobilize its fanbase and centralize the content they created. They turned to the vendor Loyoly for a solution.

Loyoly implemented a post-purchase engagement program featuring a points-based loyalty scheme, a variety of UGC missions, and a referral program. This solution led to the completion of over 5,300 missions by 1,600 ambassadors, generating 254,000 social media views and collecting more than 350 reviews. Loyoly's platform enabled the brand to effectively repurpose this content across its marketing channels, significantly strengthening customer reassurance and product visibility.

Si Si La Paillette