Case Study: Piglet in Bed increases LTV by 45% with Loyoly

How Piglet in Bed increased its LTV by 45% in 3 months

Piglet in Bed, a lifestyle brand offering premium home essentials, faced challenges with an outdated loyalty program that failed to reflect its brand identity. The program had a generic design, limited customization, and a transactional focus that did not engage different customer profiles or foster post-purchase interactions. Seeking to strengthen customer relationships and build a community of brand ambassadors, they partnered with loyalty platform vendor Loyoly.

Loyoly implemented a fully customized loyalty and referral program called Piglet Perks. The solution integrated with Shopify and Klaviyo, offering points for purchases and various engagements, VIP tiers, and a referral program. This strategy resulted in a 45% increase in customer lifetime value (LTV), generating £153,800 in additional revenue and achieving a 51x monthly ROI for Piglet in Bed. Loyoly's platform also helped gather thousands of email opt-ins and valuable customer insights.

Piglet in Bed