Case Study: LELA triples LTV in 4 months with Loyoly

How Lela tripled its LTV in 4 months

LELA, a brand focused on natural skincare and home products, faced the challenge of strengthening emotional bonds with its growing customer base to drive organic growth. They needed to reward committed customers, stimulate reviews to build social proof, implement a referral program, and have a clear tool to track retention KPIs. They partnered with the vendor Loyoly to implement a comprehensive loyalty program.

Loyoly implemented the "LELA Family" program, an engaging loyalty solution that rewarded purchases and customer involvement through various missions, alongside a structured referral program. The results were significant, including an 18x monthly ROI and a tripling of customer lifetime value (LTV). The program also generated 136 reviews and €18,700 in additional sales within just four months, successfully activating their community.

LELA