Loyoly
15 Case Studies
Case Study: La Crème Libre achieves 150% higher LTV with Loyoly
A Loyoly Case Study
How La Crème Libre increased its LTV by 150% in 4 months
La Crème Libre, a French brand specializing in natural cosmetics, was seeking to increase customer loyalty and repeat purchases while reducing customer acquisition costs. Despite having a loyalty program, their repurchase rate was only 35%. A further challenge was the need for a more efficient tool to generate user-generated content and reviews. To address this, they partnered with the vendor Loyoly and its loyalty and engagement platform.
Loyoly implemented a comprehensive loyalty and referral program for La Crème Libre. The solution included a referral program that offered vouchers and a points-based loyalty program enriched with engaging missions for customers. This approach resulted in a 168% annual ROI in just four months, generating €5,800 in additional sales. The program successfully increased the customer lifetime value by 150%, boosted the repurchase rate to 56%, and collected 167 new reviews, providing valuable social proof for the brand.
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