Case Study: Humble+ achieves 94% repurchase rate with Loyoly

How Humble+ achieved a 94% repurchase rate in 8 months

Humble+, a brand that reinvents how collagen is integrated into daily life for gentle aging and an active lifestyle, faced challenges in boosting recommendations, increasing repeat purchases, and collecting customer reviews. Their previous program had technical issues and lacked appeal, which hampered growth and customer loyalty. To address these retention objectives, they turned to the vendor Loyoly for a new loyalty and referral solution.

Loyoly implemented a comprehensive program featuring a referral system offering monetary rewards and a points-based loyalty club with engaging missions. This solution generated over €28,000 in additional revenue and acquired more than 300 new customers. The results were significant: a 94% repurchase rate among engaged customers, a 3.6x increase in customer lifetime value (LTV), and a monthly return on investment exceeding 10x. Loyoly also enabled the collection of over 200 reviews, successfully strengthening the brand's social proof.

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