Case Study: Emily's Pillow triples LTV with Loyoly

How Emily's Pillow x3 their LTV in 1 year

Emily's Pillow, a brand specializing in high-end silk sleep accessories, faced challenges with optimizing its customer acquisition cost and increasing customer lifetime value. The brand needed to boost repeat purchases, average order value, and overall customer engagement to drive growth. To address this, they partnered with the vendor Loyoly for a comprehensive loyalty and engagement solution.

Loyoly implemented a tailored loyalty and referral program. The solution included a points-based rewards system, VIP tiers with exclusive perks, and a referral program that offered incentives for both the referrer and new customer. This strategy generated €67,000 in additional revenue and achieved a remarkable 48x monthly ROI. The program led to a 3x increase in customer lifetime value, a 21% boost in average order value, and accounted for 26% of the brand's total sales.

Emily's Pillow