Case Study: So'Cup achieves positive annual ROI in 2 months with Loyoly

How did So'Cup achieve a positive annual ROI with its loyalty & referral program in 2 months

So'Cup, a French brand of ecological menstrual products, aimed to enhance its customer experience and brand image by improving retention and generating user-generated content. Despite a healthy business, their existing loyalty program only had a 33% return customer rate, and manually collecting UGC was too time-consuming. They partnered with the loyalty vendor Loyoly to address these challenges.

Loyoly implemented a comprehensive loyalty and referral program. The solution included personalized emails, a referral program offering €10 rewards, and a points-based system with missions for social engagement and reviews. This strategy generated over €7,000 in additional sales in just two months, achieving a positive annual ROI. Loyoly's platform also helped collect 47 UGCs and 90 reviews, while engaged customers showed a 4.5x higher repurchase rate and a 32% increase in lifetime value.

So'Cup