Loyoly
15 Case Studies
Case Study: La Belle Boucle achieves €969K in incremental sales with Loyoly
A Loyoly Case Study
How did La Belle Boucle generate nearly €1m through its loyalty program
La Belle Boucle, a specialist brand of natural products for curly hair, faced challenges with its outdated loyalty program. Their previous solution via Yotpo lacked performance tracking, failed to leverage their community for user-generated content, and created a high administrative burden for customer support. They partnered with Loyoly to implement a smoother, more integrated loyalty and referral program that would save time and better align with their brand identity.
Loyoly implemented a comprehensive loyalty program integrated with Shopify POS, enabling a unified omnichannel experience. The solution included a referral scheme and a points-based rewards system enriched with engagement missions. This strategy generated nearly €969,400 in incremental sales and a 4,682% annual ROI for La Belle Boucle within just seven months. Loyoly also helped the brand collect over 5,800 customer reviews and significantly increased customer loyalty metrics.
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