Case Study: Coucou Suzette achieves 5x LTV and 54% higher AOV with Loyoly

How Coucou Suzette x5 their LTV in 1 year

Coucou Suzette, a Parisian fashion accessory brand, faced the challenge of increasing sales while optimizing customer acquisition costs, improving average order value, and collecting more user-generated content and reviews. To achieve these ambitious goals during their migration to Shopify, they partnered with Loyoly to implement a tailored solution.

Loyoly implemented Club Coucou Suzette, a comprehensive loyalty and referral program. The solution included a referral system offering incentives and a points-based rewards program with missions to boost engagement. The results were significant, with a 54% increase in average order value and a 5x increase in customer lifetime value. The program also achieved a 7x monthly ROI, with a quarter of the brand's turnover coming from loyal customers.

Coucou Suzette