Case Study: Caps Me increases LTV by 116% with Loyoly

How Caps Me increased its LTV by 116% in 6 months

Caps Me, a company offering reusable coffee capsules, faced challenges in increasing its customer repurchase rate, boosting referrals, and growing its subscription sales. In pursuit of its ambitious growth targets, the company sought a loyalty and referral solution that could integrate with its existing tech stack and selected the Loyoly platform to address these needs.

Loyoly implemented a comprehensive loyalty and referral program for Caps Me. The solution included a referral program, a points-based loyalty system with missions, and VIP tiers. The results were significant, generating over €18,900 in referred sales and increasing the customer lifetime value by 116% within six months. The repurchase rate for engaged customers rose by 20 points, and the program also captured over 23,000 new email opt-ins, demonstrating the measurable impact of the Loyoly solution.

Caps Me