Case Study: Florence Coffee drives 7-figure top-ups in 48 hours with LoyLap

Florence Coffee drives 7-figure top-ups in 48 hours with LoyLap

Florence Coffee Co needed to increase cash flow without incurring debt and sought a strategy that would also reward and strengthen long-term loyalty among its loyal customer base across dozens of locations. They partnered with LoyLap and used its Top-Up Rewards service to address this challenge.

LoyLap's solution was a targeted Leap Year campaign offering a 29% credit-back reward on top-ups of $100 or more. The campaign was executed via the LoyLap platform and supported by timed push notifications. In just 48 hours, the campaign drove 597 transactions from 509 customers, resulting in a collective seven-figure top-up amount and a seven-figure amount in rewards issued, significantly boosting immediate revenue and ensuring future customer visits.

Florence Coffee Co