Case Study: Leading Multi Products Distributor achieves increased sales and customer loyalty with Loyaltyworks

Long-Standing Firm Finds Fountain of New Opportunity in Loyalty Program

Leading Multi Products Distributor, a Midwest supplier to the plumbing, heating, cooling and electrical trades, faced intense competition from national competitors selling similar commodity products. To strengthen customer retention and boost sales without resorting to price cuts, the distributor engaged Loyaltyworks to develop a points-based customer loyalty program offering travel and brand-name merchandise rewards plus targeted bonus-point promotions.

Loyaltyworks delivered a flexible, threshold-activated rewards program with ongoing bonus events and custom redemptions (including NFL game trips), and trained staff company-wide to promote it. The program enrolled roughly 600 members, produced strong positive feedback and increased purchase behavior — including a measurable 40% boost in PVC pipe sales during a double-points promotion — helping the distributor grow sales without lowering prices.