Case Study: Midwest Commercial and Consumer Bank achieves 25–30% loan growth and 2,000 monthly new loans with Loyaltyworks' points-based dealer incentive program

Bank Drives to Success by Steering Clear of Car Dealer Cash Incentives

Midwest Commercial and Consumer Bank, a multi-billion-dollar regional commercial and consumer bank, wanted to win auto loan business without the industry’s common cash incentives or deep rate discounts. The bank engaged Loyaltyworks to develop a non-monetary, dealer-focused incentive program using a points-based rewards structure and Loyaltyworks’ WebRewards technology platform.

Loyaltyworks implemented a points-for-contracts program that rewarded dealer finance managers with brand-name merchandise, travel packages and personalized communications, plus online point tracking via WebRewards. The program drove measurable results: 25–30% loan growth in year one, enrollment of about 1,300 finance managers across ~750 dealerships in eight states, and roughly 2,000 new loans per month, quickly outperforming the bank’s other marketing initiatives.