Case Study: The Fat Pizza increases regular customers and app users with LoyaltyPlant

The Fat Pizza - Customer Case Study

The Fat Pizza, a pizza restaurant chain with over 20 stores in the UK, faced the significant challenge of high customer acquisition costs and infrequent orders due to its operation as a ghost kitchen with no walk-in traffic. To address this, they partnered with LoyaltyPlant to implement a personalized mobile app.

LoyaltyPlant’s solution successfully enhanced customer loyalty and raised brand awareness. The initiative resulted in a 30% increase in their share of regular customers and grew their app user base to over 200,000. As a specific example, one win-back campaign delivered a significant measurable impact, generating $1,810 in incremental marginal profit per store for The Fat Pizza.

The Fat Pizza