Case Study: Sumo Sushi & Bento achieves 2.5x more regular customers with LoyaltyPlant

Sumo Sushi & Bento - Customer Case Study

Sumo Sushi & Bento, a Japanese chain restaurant with over eight stores in the Middle East, faced a hyper-competitive market. Their challenge was to increase emotional engagement and build greater loyalty among their core customer base. To address this, they partnered with the vendor LoyaltyPlant to launch a mobile app.

Using the LoyaltyPlant platform, Sumo Sushi implemented a solution that rewarded its best users and delivered personalized and relevant messaging. This strategy successfully embedded the app into its customers' daily routines. The initiative yielded a significant measurable impact, resulting in a 2.5x increase in the share of regulars, defined as the customer cohort with two or more orders per month.

Sumo Sushi & Bento