Case Study: L&L Hawaiian Barbecue achieves $20,885 incremental marginal profit per location with LoyaltyPlant's mobile app lottery

How to generate $20,000+ profit with a lottery

L&L Hawaiian Barbecue, a US-based chain with over 200 locations, sought a profitable and engaging way to increase customer orders and loyalty through its mobile app. They partnered with the vendor LoyaltyPlant to implement a digital lottery promotion.

LoyaltyPlant created a simple in-app lottery where customers earned tickets with each purchase over $20, giving them a chance to win prizes. This solution drove significant incremental profits, generating an additional $20,885 in marginal profit per location while also boosting brand awareness and re-engaging lapsed customers.

L&L Hawaiian Barbecue