TD Kitchener Blues Festival - Customer Case Study

Each year 150,000 people attend the four-day, free and paid attendance multi-venue TD Kitchener Blues Festival. About 70 vendors provide the food, drinks and merchandise that attendees want to add to their event enjoyment. The festival is funded through corporate sponsorship and government grants. Therefore, festival organizers must understand which performers, clubs and bars and vendors attract the most people to keep sponsorships and attract more grant money. The LoyaltyMatch My eTicket ™ festival app enabled festival-goers to check-in at various sponsored events and share photos, posts and Tweets via social media. The data collected on the LoyaltyMatch platform via the app was analyzed carefully to understand the behaviors of attendee